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A Word from Our SponsorAdmen, Advertising, and the Golden Age of Radio

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Cynthia B. Meyers

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
book
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.001.0001
Subject:
Film, Television and Radio, Television

In this book the author repositions the advertising industry as a central agent in the development of broadcasting in the USA and challenges conventional views about the role of advertising in ... More

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